having its function increasingly transferred to science and automation. Today, even natural resources have an informational aspect. They exist by virtue of the culture and skill of some community. The reverse, however, is true also. All media—or extensions of man—are natural resources that exist by virtue of the shared knowledge and skill of a community. It was awareness of this aspect of money that hit Robinson Crusoe very hard when he visited the wreck, resulting in the meditation quoted at the beginning of this chapter. When there are goods but no money, some sort of barter—or direct exchange of one product for another—has to occur. When, however, in nonliterate societies goods are used in direct exchange, then it is easiest to note their tendency to